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Digital signage is used by nearly all industries these days to deliver dynamic, impactful messages to key audiences, whether it’s passers-by at the mall, employees in cafeterias, students heading across campus or passengers navigating airline terminals. Organizations of all sizes save money and labor associated with printed materials creation and distribution and get their messages noticed among populations with rising expectations of receiving information in multimedia formats.

Whether it’s a standard digital sign, a point-of-sale system, or an interactive digital menu board, digital signage will eventually be everywhere. And, when the industry “arrives,” interactivity–with gestural applications, touchscreens, and mobile apps–will be the rule, not the exception. Touch screen signage, in particular, will play a very large role in getting online ad campaigns to participate in out-of-home advertising.

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